O'Connell's quest to master the art of wine making begins in his garage. From there he embarks on an apprenticeship at Betz and DeLille Cellar and other great wineries in California, Oregon, and Washington. He provides a first-person, ground-up view of a business not yet fully explored despite record interest in wine. O'Connell also includes conversations with some of the world's most gifted vintners, including Warren Winiarski, former owner of Stag's Leap Wine Cellars.
Wine is surrounded by a seemingly impenetrable cloud of descriptors--"wet dog," "kumquats," "cat pee"--and a fog of pretention. Crush pierces this fog with colorful, concrete storytelling, in-depth portraits of famous winemakers, and a lively, down-to-earth description of the process by which wine is made: not in the critic's mind but in the winery and vineyard.