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Building a Law Practice One Article at a Time: How to Master Thought Leadership and Expertise-Based

by Zetoony, David A

$70.08

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Description

This book covers the principles and context of expertise-driven marketing. It talks about and dispels myths about article writing, discusses the core principles that drive expertise-driven marketing, and identifies similarities between relationship-driven marketing and expertise-driven marketing. It also contains 8 fundamental rules of effective article writing and how to put them into practice.

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Product Details

  • American Bar Association Brand
  • Oct 7, 2021 Pub Date:
  • 1641057939 ISBN-10:
  • 9781641057936 ISBN-13:
  • English Language
  • 9.09 in * 0.55 in * 6.11 in Dimensions:
  • 1 lb Weight: