Principles of Inbound Marketing for Small and Start-Up Businesses: Helping Owners and Marketers Grow

As a small business/start-up owner or marketer wearing many hats, you know the important role marketing
plays to grow your business. However, there are many different types and ways of doing marketing. Marketing
best practices and techniques also continue to evolve as the potential customer becomes more in control of their purchasing process. Inbound marketing is a comprehensive framework of tools and techniques that guide business owners and marketers on a path to capture the interest and educate potential customers in mutual, conversational relationships. The purpose of this book is to help you better understand inbound marketing and provide easy-to-understand, concrete information you can use in your marketing efforts today to grow your business. When customers have a good experience with a business, they are more likely to recommend it to other people, and that's what makes your business grow!