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Last Call for Bud Light The Fall and Future of America s Favorite Beer

by [Frericks, Anson]

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Description

The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive.

Anson Frericks, a former president at Anheuser-Busch--formerly the home of America's most popular brewery--watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.

Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.

Now, Anheuser-Busch's evolution and its subsequent fallout is brought to light as never before with this ultimate insider's look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon.

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Product Details

  • Threshold Editions Brand
  • Feb 4, 2025 Pub Date:
  • 9781668070901 ISBN-13:
  • 1668070901 ISBN-10:
  • 304.0 pages Hardcover
  • English Language
  • 8.38 in * 1.1 in * 5.5 in Dimensions:
  • 1 lb Weight: