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Marketing Case Studies: Linking Theory to Practice
by Irshaidat, Rand
$173.23
Description
Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing students, instructors, and practitioners. Each case study is followed by questions and proposed answers, which present detailed literature on the topic, followed by execution of theories and models.
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Product Details
- Academica Press Brand
- Mar 10, 2023 Pub Date:
- 9781680537253 ISBN-13:
- 1680537253 ISBN-10:
- English Language
- 9 in * 0.56 in * 6 in Dimensions:
- 1 lb Weight:
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