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Consumer Informational Privacy: Current Knowledge and Research Directions (Foundations and Trends(r

by Verhoef, Peter C

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Description

Consumer Informational Privacy: Current Knowledge and Research Directions has two objectives: First, the authors use current knowledge about privacy and information disclosure to outline the main empirical findings regarding the influence of firms' privacy practices on consumers' behavior. In doing so, they examine how the influence of firms' privacy practices on consumers differs between firms, consumers, and contexts. Second, the monograph identifies areas in need of further research and formulates hypotheses for them by conceptualizing consumer informational privacy and deriving a conceptual framework to guide the subsequent sections.

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Product Details

  • Now Publishers Brand
  • Jul 16, 2018 Pub Date:
  • 9781680834420 ISBN-13:
  • 1680834428 ISBN-10:
  • English Language
  • 9.21 in * 0.18 in * 6.14 in Dimensions:
  • 0 lb Weight: