Is it News?: Writing press releases that really work

Every day, countless press releases are written and distributed. Some succeed, but most disappear without trace. Is it because - as some people claim - press releases no longer work? Or - as others say - because there are too many press releases? Emphatically, no. The brutal truth is that they fail, primarily, because they are neither interesting nor well written. Often casually dismissed as one of the easiest marketing tasks, writing a powerful, clear press release can be anything but. Is It News? is a detailed, in-depth guide for anyone tasked with writing press releases - whether a publicity professional, marketer or small-business owner. Based on the authors' combined sixty years' experience, Is it News? tackles the subject in rare depth - providing a comprehensive, practical, logical and understandable framework for dependable publicity success.