If you want to maximize ROI from your business development and sales efforts, this book is a must-have for lawyers, professional services providers and in-house marketing/business development staff!
Because this book is written in checklist format, it eliminates the need to spend lots of non-billable time reading various books about business development, client development and/or selling professional services, and then spend even more time getting that information into a usable format. All the best tips and to-dos are in one place - this book! Buy it today.
Checklists in this Book:
1. Received an RFP/RFI? How to Make the Best "GoNo Go" Decision: 12 Tips to Maximize the Results From Your Time, Effort and Investment
2. Have a New Business "Pitch" Meeting Coming Up? 21 Proven Tips on Ways to Win
3. Meeting With a Prospective Client? 8 Tips to Maximize the Results From Any One-on-One or Small-Group Sales Meeting
4. 5 Keys to Effective Cross-Servicing/Cross-Selling
5. Attending a Conference or Seminar? 12 Tips to Maximize Your Results From Attending
6. Making the Best First Impression: 16 Tips for an Effective Introductory Speech (commonly known as an "Elevator Pitch)
7. Speaking at a Seminar or Conference? 8 Tips to Maximize the Results From Your Speaking Engagement
8. Doing a Webinar Presentation? 11 Ways to Get the Best Results From Your Time and Effort
What Readers Say About This Book:
"What a brilliant idea to develop very practical checklists for business and client development activities! This is not just a book to read; it is a reference manual to use repeatedly, as you navigate everything from responding to RFPs to engaging in cross-selling or maximizing your results from attending a conference." -Patrick J. McKenna, Principal, McKenna Associates Inc.
"This book of checklists is a must-read for any lawyer or professional interested in getting the best results from non-billable time they invest in client development, new business development and sales efforts." -AJ Moss, Member, Dickinson Wright LLP
"Similar to the lawyers I work with, I am too busy to do the things I should do, which is why this book is so great. It is broken down by business development activity - from deciding the GoNo-Go of an RFP, to how to make the best use of your time investment in a webinar - all in my favorite format of checklists and numbered lists. Whether you are an attorney sitting at your desk not sure where to start, or a business development professional coaching an attorney on next steps, this book is a great guide." -Heather Morse, Director of Marketing, Greenberg Glusker LLP
"This book of checklists is an excellent resource. It provides lawyers and other professional services providers with specific, proven, and step-by-step things to do to get the best results from business and client development activities and efforts. Julie Savarino created this book by combining her over thirty years' experience." -Michael B. Rynowecer, President, The BTI Consulting Group
"This book is a comprehensive yet concise, pragmatic, immediately actionable set of resources. These checklists are a must-have for the desktop or the briefcase of any attorney, business development professional, or legal marketer. Julie Savarino provides context and just the right amount of 'what's-in-it-for-me' to motivate change and growth, leveraging her wealth of experience as a legendary thought leader and coach in the legal marketing field."-Roy Sexton