click to view more
Public Relations Planning, Research, and Measurement
by Public Relations Planning, Research, and Measurement
$9.75
List Price: $15.00
Save: $5.25 (35%)
Description
With contributions by Kim Blanchette and Colleen Killingsworth
Introduction by Daniel Granger
This book was created to assist entry-level communicators in learning how to develop successful campaigns, as well as to provide more seasoned practitioners with a refresher on the elements of an effective communication plan. It covers:
- the creation of executive summaries using the RACE formula;
- research and analysis;
- the setting of goals and objectives;
- identification of target audiences and key messages;
- development of strategies, tactics, timelines, and budgets;
- effective use of human resources in a campaign; and
- evaluation of a campaign's outcome.
Case studies of real-life campaigns round out this invaluable guidebook.
Last updated on
Product Details
- Rock's Mills Press Brand
- Jul 25, 2023 Pub Date:
- 1772442852 ISBN-10:
- 9781772442854 ISBN-13:
- English Language
- 9 in * 0.15 in * 6 in Dimensions:
- 0 lb Weight:
Money Back
Love it! Use it! Reuse it!
Free Shipping
Shipping is on us
Free Support
24/24 available
