Marketing Perspectives on Phygitalization
by Marketing Perspectives on Phygitalization
$204.16
Description
The fusion of physical and digital experiences has given rise to a new phenomenon known as "phygitalization," where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence presents and highlights strategies that companies can employ to leverage its full potential. Drawing upon the expertise of marketing professionals, industry leaders, and academic researchers, this book offers a comprehensive overview of the key concepts, strategies, and best practices for employing phygitalization in marketing, providing a practical perspective through case studies and focused discussions.
Product Details
- Apple Academic Press Brand
- Mar 13, 2025 Pub Date:
- 9781774918463 ISBN-13:
- 1774918463 ISBN-10:
- 354.0 pages Hardcover
- English Language
- 9.21 in * 0.88 in * 6.14 in Dimensions:
- 2 lb Weight:
Money Back
Love it! Use it! Reuse it!
Free Shipping
Shipping is on us
Free Support
24/24 available
