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Marketing Perspectives on Phygitalization

by Marketing Perspectives on Phygitalization

$189.30

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Description

Examines the opportunities and challenges presented by phygitalization and highlights strategies companies in different industries can use to leverage its full potential. Discusses the multifaceted nature of phygital marketing and provides valuable insights into how businesses can navigate this evolving landscape.

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Product Details

  • Apple Academic Press Brand
  • Mar 13, 2025 Pub Date:
  • 1774918463 ISBN-10:
  • 9781774918463 ISBN-13:
  • 354.0 pages Hardcover
  • English Language
  • 9.21 in * 0.88 in * 6.14 in Dimensions:
  • 2 lb Weight: