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Public Relations

by Budiman, Purborini

$75.90

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Description

This book introduces the principles and practices of public relations. Topics include media relations, crisis communication, branding, and digital PR. The book emphasizes the strategic role of public relations in managing organizational reputation and stakeholder relationships. Case studies and practical examples illustrate the application of PR concepts in various contexts. Suitable for students and professionals, it provides a solid foundation for effective public relations practice.

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Product Details

  • Jan 10, 2025 Pub Date:
  • 1779562896 ISBN-10:
  • 9781779562890 ISBN-13:
  • English Language