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Statistics with R for Marketing Volume 2 Linear Models and Cluster Analysis

by [Nady, Mohsen]

$114.85

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Description

Linear models and cluster analysis are powerful tools for uncovering relationships and segmenting markets. This volume explores their application in marketing, including regression analysis, customer segmentation, and predictive modeling. Practical examples and R code demonstrate how to use these techniques effectively. It is an essential resource for marketing analysts and professionals seeking to deepen their understanding of statistical methods.

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Product Details

  • Society Publishing Brand
  • Jan 10, 2025 Pub Date:
  • 9781779564634 ISBN-13:
  • 1779564635 ISBN-10:
  • 187.0 pages Library Binding
  • English Language
  • 9.02 in * 0.87 in * 5.98 in Dimensions:
  • 1 lb Weight: