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Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech

by Smith, Brian

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Description

Brand Therapy is a "how to" book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.

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Product Details

  • Oct 19, 2020 Pub Date:
  • 1788602404 ISBN-10:
  • 9781788602402 ISBN-13:
  • English Language