Meet Paul.A New York-based designer who single-handedly netted 35 prospective clients at an exhibition...Paul said that he was giving out his business card and a brochure, but not to every stall visitor. And he wasn't just hoarding them either; he said he had two full boxes of both with him.The principles that this book discusses aren't plucked out of thin air. They're explained by analysis and in many cases backed by real-life examples the author has gleaned from her own experience collaborating with designers to market their services more effectively.