MoonSwatch: The Omega x Swatch Phenomenon A Story of Innovation, Collaboration, and Horology

MoonSwatch: The Omega x Swatch Phenomenon - Expanded Edition Featuring the 1965 Release

The watch collaboration that took the world by storm, now fully documented in this definitive collector's guide.

In March 2022, Omega and Swatch did the unthinkable. They reimagined the legendary Speedmaster Moonwatch, making it accessible to a new generation of collectors while keeping its soul intact. The result? The MoonSwatch, a phenomenon that sent shockwaves through the watch industry, with endless queues, sell-outs, and a cultural impact unlike anything seen before in modern horology.

This book is the ultimate deep dive into the MoonSwatch journey, from its inception to the historic Moonshine Gold editions, limited releases, Mission to Earthphase, to the latest 1965 edition and the frenzy that followed. Each model is meticulously explored, with insights into its design, inspiration, and the stories behind the most sought-after pieces.

Whether you are a seasoned collector, a watch enthusiast, or someone who simply appreciates the art of timekeeping, MoonSwatch: The Omega x Swatch Phenomenon is your passport into a modern horological legend.