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Brainjacking The Science of Influence and Manipulation
by [Clegg, Brian]
$27.53
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Description
Brainjacking explores the psychology of storytelling - the ability that makes us human. To discover how science intersects with our desires and decisions, the book pulls together three ways that we use story to modify others' brains: informing, influencing and manipulating. Running through education and politics, advertising and marketing we discover how techniques can range from subtle nudges and subliminal influences to powerful emotional manipulation. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, social media and more, this essential investigation shows how new and old technology and science can be combined to influence human behavior and beliefs.
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Product Details
- Icon Books Brand
- Apr 8, 2025 Pub Date:
- 9781837731503 ISBN-13:
- 1837731500 ISBN-10:
- 288.0 pages Hardcover
- English Language
- 9.25 in * 1.2 in * 6.25 in Dimensions:
- 1 lb Weight:
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