Detail Image
click to view more

Consumer Nationalism in China: Examining Its Critical Impact on Multinational Businesses

by Jiang, Maggie Ying

$110.03

add to favourite
  • In Stock - Ship in 24 hours with Free Online tracking.
  • FREE DELIVERY by Tuesday, July 22, 2025
  • 24/24 Online
  • Yes High Speed
  • Yes Protection

Description

This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

Last updated on

Product Details

  • Anthem Press Brand
  • May 14, 2024 Pub Date:
  • 1839982853 ISBN-10:
  • 9781839982859 ISBN-13:
  • English Language
  • 9 in * 0.56 in * 6.02 in Dimensions:
  • 1 lb Weight: