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Marketing and Retail Pharmacy (Revised)
by Gilligan, Colin
$44.67
List Price: $46.95
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Description
Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.
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Product Details
- Jul 1, 1996 Pub Date:
- 1857752023 ISBN-10:
- 9781857752021 ISBN-13:
- English Language
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