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Mental Models: Aligning Design Strategy with Human Behavior

by Young, Indi

$63.03

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Description

There is no single methodology for creating the perfect product-but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

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Product Details

  • Rosenfeld Media Brand
  • Feb 1, 2008 Pub Date:
  • 9781933820064 ISBN-13:
  • 1933820063 ISBN-10:
  • English Language
  • 9 in * 0.67 in * 6 in Dimensions:
  • 1 lb Weight: