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Description

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience-the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

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Product Details

  • Nov 15, 2013 Pub Date:
  • 9781933820101 ISBN-13:
  • 1933820101 ISBN-10:
  • 320.0 pages Paperback
  • English Language