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Why We Fail: Learning from Experience Design Failures
by Why We Fail: Learning from Experience Design Failures
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Description
Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.
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Product Details
- Rosenfeld Media Brand
- Jul 15, 2013 Pub Date:
- 1933820179 ISBN-10:
- 9781933820170 ISBN-13:
- 249.0 pages Paperback
- English Language
- 8.9 in * 0.7 in * 5.9 in Dimensions:
- 1 lb Weight:
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