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Description

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

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Product Details

  • Jul 6, 2011 Pub Date:
  • 9781933820200 ISBN-13:
  • 1933820209 ISBN-10:
  • 224.0 pages Paperback
  • English Language