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The Jobs To Be Done Playbook Align Your Markets Organization and Strategy Around Customer Needs

by [Kalbach, Jim]

$45.39

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Description

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

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Product Details

  • Two Waves Books Brand
  • Apr 7, 2020 Pub Date:
  • 9781933820682 ISBN-13:
  • 1933820683 ISBN-10:
  • 320.0 pages Paperback
  • English Language
  • 9 in * 1 in * 6 in Dimensions:
  • 2 lb Weight: