click to view more
The Content Pool Leveraging Your Company s Largest Hidden Asset
by [Porter, Alan J]
$32.23
Description
All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect the money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all recognized as essential to the organization and are often reflected by VP or CXO level responsibility, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool makes the case for placing content creation, management and distribution on a par with other core strategic business activities.
Last updated on
Product Details
- XML Press Brand
- Feb 22, 2012 Pub Date:
- 9781937434014 ISBN-13:
- 193743401X ISBN-10:
- English Language
- 8.5 in * 0.52 in * 5.5 in Dimensions:
- 1 lb Weight:
Money Back
Love it! Use it! Reuse it!
Free Shipping
Shipping is on us
Free Support
24/24 available
