Essential Fundraiser's Handbook: A Guide to Maximizing Donations, Retaining Donors, and Saving the G

In this book, Greer addresses the impending historic wealth transfer in the US and offers fundraisers concrete steps to reverse declining donations. Drawing from her extensive experience and research, she provides actionable strategies for nonprofits to identify, retain, and increase financial supporters. THE ESSENTIAL FUNDRAISER'S HANDBOOK is both a critique and a roadmap for achieving long-term sustainability in the nonprofit sector.

You will learn:

• How to activate and retain the millions of Millennials and Gen Z who want to give but don't know where to start
• How to use the for-profit, wildly successful subscription model to build a monthly giving program
• The do's and don'ts of fundraiser etiquette and what donors should expect from their charitable interactions
• When galas make sense and when they are a waste of money
• How the industry ignores people of color and women, and the billions of dollars being left on the table
• How to understand and access the $230 billion in Donor Advised Funds
• How to build a more inclusive, active, and supportive board of directors