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SERVICES MARKETING PEOPLE TECHNOLOGY STRATEGY EIGHTH EDITION

by [Jochen Wirtz, Christopher Lovelock]

$33.73

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Description

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

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Product Details

  • World Scientific Publishi Brand
  • Apr 11, 2016 Pub Date:
  • 9781944659011 ISBN-13:
  • 1944659013 ISBN-10:
  • 800.0 pages Paperback
  • English Language
  • 10.8 in * 0.9 in * 8.5 in Dimensions:
  • 3 lb Weight: