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Services Marketing People Technology Strategy 9th Edition
by [Jochen Wirtz, Christopher Lovelock]
$61.84
Description
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.
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Product Details
- World Scientific Publishi Brand
- Oct 28, 2021 Pub Date:
- 9781944659820 ISBN-13:
- 194465982X ISBN-10:
- 684.0 pages Paperback
- English Language
- 10.94 in * 0.94 in * 8.43 in Dimensions:
- 3 lb Weight:
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