Think Like a Marketer, Train Like an L&d Pro: Strategies to Ignite Learning

Use Marketing Strategies to Captivate and Persuade Your Audience

At first glance, marketing and L&D may seem like an unlikely combination. But on closer inspection, both fields share two core goals: getting people's attention and influencing their behavior. Marketing involves captivating, persuading, and creating value-all of which are key to learning design. When done well, learning design grabs participants' attention like a great marketing campaign and engages them emotionally and intellectually to make learning stick. In this innovative volume, marketing and L&D experts Bianca Baumann and Mike Taylor ask: How can L&D pros make learning programs more effective by thinking like expert marketers?

To answer that question, Baumann and Taylor explore the potential of marketing-inspired L&D. You'll discover:

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• What makes marketing so persuasive and how to apply it to learning
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• How to craft magnetic learner personas and journeys to pull people in
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• Tactics for writing and designing content to capture attention
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• Digital tools and automation strategies to multiply your effectiveness
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• Ways to measure and optimize for maximum results
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Whether you're new to learning design or a seasoned pro, this practical guide will transform how you create and deliver training. Get ready to boost engagement, improve retention, and deliver learning experiences that truly resonate.