Blending memoir with industry history, Ferns recounts his and his colleagues' pivotal role in shaping funding structures such as the Canada Media Fund, spearheading international co-productions, and transforming the Banff Television Festival into a global event. With a sharp eye for policy and business strategy, he explores the tension between government regulation, market forces, technology, and creative freedom. His story provides a broader reflection on Canadian identity, culture, and the struggle to carve out a space for homegrown storytelling against the dominance of Hollywood. As the golden age of indie production fades, Ferns provides an insider's perspective on an era that defined Canadian television--and why it may never return.