Side Road: Little Survival Guide in the Orange Cone Kingdom

Reconcile the irreconcilables? The Side Road: Little Survival Guide in the Orange Cone Kingdom will allow us to generate together a new way of living. More agile, more curious, more exciting. A new way to see the world, to see life. Orange or not. As if there was more than one side. Or because there is always another side. Another way, another opportunity to see ourselves, to imagine ourselves in the world and in life. What a wonderful opportunity to start living again! Today. After all, as my father said, it takes all kinds of people to make a world. And it takes all kinds of paths. Even and especially side roads. So here are very humbly, 13 unavoidable avenues to thwart the disconcerting pressure of orange cones.

About the Author

JP MARTEL

JP published his first novel the same year he obtained his MA Degree in Literature from McGill University (after a BA in Literature from University of Montreal). During his Ph D studies and exams, JP became professor of language and literature at McGill.

Soon after, though, he was attracted and seduces by the fascinating world of marketing communication, branding and advertising, to become Creative Director and Managing partner on major Canadian advertising agencies.

After what, he even founded his own agency, Martel & Co, that he has run for more than 25 years, and that is now part of the Publicis worldwide group of agencies.

JP has since published a second novel, is teaching French to teenagers and marketing communication at Université de Montréal. He is working on a novel saga, The Chronicles of Elsewhere, as well as a series of comic strips

After publishing The Side Door in 2024, JP is now offering you THE SIDE ROAD, the second opus of The Side Trilogy, for your own pleasure, discovery and enhancement.

JP presently lives in Hudson QC with his wife Joanne and son Maxime.