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Basics Advertising 02: Art Direction

by Mahon, Nik

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Description

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.

The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

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Product Details

  • Bloomsbury Academic Brand
  • Jul 21, 2010 Pub Date:
  • 9782940411214 ISBN-13:
  • 2940411212 ISBN-10:
  • 183 Pages
  • English Language
  • 9.12 in * 6.5 in * 0.65 in Dimensions:
  • 1 lb Weight: