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Description

Provides a comprehensive overview of data privacy in marketing, with special emphasis on the customer-firm interface
Provides insights for how marketers can manage their customers' data privacy concerns
Identifies key data privacy threats for business and offers guidance on how those threats can be prevented and managed

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Product Details

  • Feb 20, 2019 Pub Date:
  • 9783030037239 ISBN-13:
  • 3030037231 ISBN-10:
  • English Language