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Consumer Activism in China: Video and Beyond

by Consumer Activism in China: Video and Beyond

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Description

This book investigates the origins, dynamics and impacts of the different nuances of contemporary short video activism tactics, by merging theories from social movement studies and communication studies including grievances theories, a renewed understanding of the concept of repertoires of contention and a critical media practice approach. It situates this phenomenon in the long durée of consumer activism in both the Global North and the South and demonstrates how short video activism constitutes a vibrant new phase in the historical evolution of activism in the Chinese socio-political context. It will be of interest to students and scholars of social activism, social movement studies, consumer culture studies and media practice.

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Product Details

  • Apr 26, 2025 Pub Date:
  • 3031832574 ISBN-10:
  • 9783031832574 ISBN-13:
  • English Language