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Smartphone Start-Ups: Navigating the iPhone Revolution (2018)

by Giachetti, Claudio

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Description

Provides empirical case studies of start-ups in the smartphone industry

Explores the key factors that helped each featured start-up sustain growth and development

Uses Apple's iPhone as an example of creating a new market space in the mobile phone industry

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Product Details

  • Nov 27, 2017 Pub Date:
  • 3319679724 ISBN-10:
  • 9783319679723 ISBN-13:
  • English Language