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Procurement Marketing: A Strategic Concept (1998)

by Koppelmann, Udo

$52.27

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Description

This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.

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Product Details

  • Springer Brand
  • Jul 16, 1998 Pub Date:
  • 3540644598 ISBN-10:
  • 9783540644590 ISBN-13:
  • English Language
  • 6.14 in * 0.56 in * 9.21 in Dimensions:
  • 2 lb Weight: