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Conference Proceedings Trends in Business Communication 2024
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Description
The 10th edition of the international academic conference Trends in Business Communication (TIBCOM) once again presents the latest research findings in marketing and communication. This proceedings volume gives the reader a compact overview of the key findings. All published scientific papers have undergone a detailed review process. The TIBCOM Conference 2024 focused on topics like Artificial Intelligence, Employer Branding, Femvertising or the effects of visual distractors in webshops.
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Product Details
- May 31, 2025 Pub Date:
- 365847792X ISBN-10:
- 9783658477929 ISBN-13:
- English Language
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