Influence of quality service on customer satisfaction and loyalty

Ethiopia is one of the fast developing economy in Africa. To sustain this development, financial institution play a great role in helping the smooth and efficient flow of cash in the country.Like wise, retail banks as major part of those institutions, needed to improve their culture of customer treatment.This manuscript tried to investigate customer service practice of retail banks found in Ethiopian and suggests what to be done in the future to enhance the quality of service rendered and its effect on customer satisfaction and loyalty.