Business Project Management and Marketing Mastering Business Markets Springer Texts in Business a
by
$104.92
Description
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
Product Details
- Springer Brand
- Mar 30, 2018 Pub Date:
- 9783662569306 ISBN-13:
- 3662569302 ISBN-10:
- English Language
- 9.25 in * 0.92 in * 6.1 in Dimensions:
- 1 lb Weight:
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