The Cow

"Whole eons of love will be necessary to recompense the animals for their services to us." With this quote from Christian Morgenstern, leading sustainability expert and organic entrepreneur Werner Lampert opens his illustrated book, The Cow: A Tribute, a project very dear to his heart.

Lampert developed a passion for cattle from an early age. Again and again, he was drawn to the pastures of his native Austria to admire these dignified, gentle animals and their calming effect. With its rich photography, this evocative book pays tribute to the soulfulness of cattle and the special bond between man and cow, much threatened in our age of industrial-scale farming.

Around the world, Lampert and his team of select photographers have tracked down the most beautiful, rare cattle, capturing them in their natural and often spectacular surroundings with empathy and respect. A touching testimony to a much-loved animal, the gorgeous images in The Cow: A Tribute are rounded out with profound, at times poetic, texts; informative facts and history about different cattle breeds; and entertaining anecdotes.
Beautiful photographs of rare cattle breeds from Austria to India, Ethiopia to Colombia

Comprehensive information on the habitats, descent, and characteristics of each cow breed

A heartfelt passion project from organic entrepreneur Werner Lampert
Werner Lampert is the leading sustainability expert in Austria. The organic pioneer has been working intensively in organic farming since the 1970s. Together with a team of experts, he specializes in the development, production, and marketing of sustainable organic products and consumer goods. He is also the author of three books and initiated the online magazine, Sustainability. Rethink.