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Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy

by Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy

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Description

This book is your ultimate guide to advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third-party vendors, as well as standalone advertising platforms, such as Facebook, Google, or Amazon. Data Management Platforms (DMPs) are explored in depth, with detailed profiles of the most popular providers. All of this is set into context of key privacy regulations, including General Data Protection Regulation (GDPR). The final chapter gives you a blueprint for designing your own successful data strategy.

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Product Details

  • Kosorin Dominik Brand
  • Mar 15, 2018 Pub Date:
  • 8090713807 ISBN-10:
  • 9788090713802 ISBN-13:
  • English Language
  • 7.81 in * 0.43 in * 5.06 in Dimensions:
  • 0 lb Weight: