The Nordic Secret A European Story of Beauty and Freedom

Surveys show that the Nordic countries have strong democracies, are among the best for business and startups, score high on human capital, have the most liveable cities, happiest peoples, strong economies, and much more...

How did the Nordics get there?

And what is Rosa Parks doing on the cover?

The Nordic Secret first came out in 2017 and has inspired people around the globe.

Discover how Denmark, Norway, and Sweden went from dirt poor agricultural societies in 1850 to wealthy, modern nations by 1920. Go on an amazing journey together with pastors, poets, common people, some Danish royals, and the so-called schoolmen as they lifted Scandinavia from the bottom. The heroes of this transformation: a stubborn school teacher and some young farmhands.

As new technologies and globalization are revamping our societies, what can we learn from the past and from the Nordics, and how they transformed during industrialization? And how can we approach human flourishing and meaning-making in times of great change?