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Beyond the Mulatta: Haunted Hybridity in Advertising

by Todd, Lenore

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Description

Beyond the Mulatta: Haunted Hybridity in Advertising will chronicle and analyze black and mixed-race women's trajectory in postcolonial visual culture history. In contemporary western advertising, there is a frequently recurring stock figure of a particular type of black woman. This figure is a of African descent, with a light to medium skin tone and a loosely curled Afro. She is an engine of middle-class aspiration and an avatar of "a better future" that is close at hand, but will never happen.

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Product Details

  • Mar 27, 2025 Pub Date:
  • 9004692010 ISBN-10:
  • 9789004692015 ISBN-13:
  • English Language