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Edicta munerum: Advertising and Promotion of Gladiatorial Games in Ancient Pompeii

by Edicta munerum: Advertising and Promotion of Gladiatorial Games in Ancient Pompeii

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Description

The book demonstrates sophisticated advertising methods in ancient Pompeii for promoting gladiatorial games, revealing that advertising has always been a universal phenomenon transcending time periods.

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Product Details

  • Brill Brand
  • Mar 6, 2025 Pub Date:
  • 9004720219 ISBN-10:
  • 9789004720213 ISBN-13:
  • English Language
  • 360.0 pages Hardcover
  • 9.21 in * 0.81 in * 6.1 in Dimensions:
  • 1 lb Weight: