List of contributors. Preface. Introduction; K. Gerard, M. Ryan, and M. Amaya-Amaya. Part 1: DCEs - what are they and their application in health: a users guide. 1. Discrete choice experiments in a nutshell; M. Amaya-Amaya, K Gerard and M Ryan. 2. Designing discrete choice experiments for health care; D.J. Street, L. Burgess, R. Viney and J. Louviere. 3. Practical issues in conducting a discrete choice experiment; M. Ryan, V. Watson and K. Gerard. Part 2: Case Studies in Valuing Health and Health Care. 4. Using discrete choice experiments to go beyond clinical outcomes when evaluating clinical practice; M. Ryan, D. Skåtun and K. Major. 5. Using discrete choice modelling to investigate breast screening participation; K. Gerard, M. Shanahan and J. Louviere. 6. Preferences for health care programmes: Results from a general population discrete choice survey; S. Bryan and T. Roberts. 7. Examining the preferences of health care providers: An application to hospital consultants; A. Scott, C. Ubach, F. French and G. Needham. Part 3 Methodological issues. 8. The price proxy in discrete choice experiments: Issues of relevance for future research; D. Gyrd-Hansen and U. Slothuus Skjoldborg. 9. 'Irrational' stated preference: a quantitative and qualitative investigation; F. San Miguel, M. Ryan and M. Amaya-Amaya. 10. Using stated preference and revealed preference data fusion modeling in health care; T. Mark and J. Swait. PART 4: CONCLUSIONS. 11. Concluding thoughts; M. Ryan, M. Amaya-Amaya and K. Gerard. Index.