Culture Before Strategy

Culture Before Strategy - How the Invisible Shapes the Inevitable

By Dr Leticia Lilleström

What if the real engine of success isn't strategy, but the culture that shapes it?

In this thought-provoking exploration of organisational life, Dr Leticia Lilleström unpacks the invisible forces that define leadership, performance, and innovation. More than theory, Culture Before Strategy is a lived reflection, bridging boardroom logic with intuitive insight, structure with soul.

Drawing from over a decade in executive leadership and finance, Dr Lilleström reveals how culture isn't just atmosphere, it's architecture. The book invites leaders, entrepreneurs, and change-makers to rethink how they build, guide, and transform teams through the culture they cultivate.

You'll discover:

• • Why culture is the unseen driver behind every strategic decision
  • How to decode your company's hidden beliefs and turn them into leverage
  • What emotionally intelligent leadership really looks like in action
  • Tools for aligning people, purpose, and performance - from within

If you've ever felt like strategy alone isn't enough, this book will help you understand why and what to do next.