Practical Guide to Sports Business

The Practical Guide to Sports Business

Mastering the Industry with Real-World Insights

In the ever-evolving world of sports business, success requires more than passion for the game-it demands a deep understanding of strategy, finance, marketing, and management. The Practical Guide to Sports Business is your ultimate roadmap, offering a unique blend of academic knowledge and hands-on experience to equip you with the skills needed to excel in this dynamic industry.

What's Inside?

1. Comprehensive Coverage - Explore key topics such as sports management, marketing, finance, leadership, consumer behavior, and digital transformation.
2. Real-World Case Studies - Learn from global brands like Nike, FIFA, and the Olympics, with practical insights into their business strategies.
3. Actionable Strategies - Gain tools and frameworks that can be applied immediately in professional settings.

Authored by Dr. Ku-Hyun Jung, an industry veteran with 20 years of experience at a century-old leisure company, this book goes beyond theory. It bridges the gap between classroom learning and real-world application, making it an essential guide for students, professionals, and entrepreneurs looking to build a career in sports business.

Who Should Read This?

University students and educators in sports business, marketing, and management.

Sports executives and professionals seeking a deeper strategic perspective.

Entrepreneurs and investors exploring opportunities in the sports industry.

Don't just watch the game-understand the business behind it. Get your copy today and take the first step towards a successful career in sports business!