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Event Experience
by Godovykh, Maksim
$75.06
List Price: $89.00
Save: $13.94 (15%)
Description
Event Experience offers a thorough exploration of how to create, assess, and enhance event experiences. The book covers key aspects including the cognitive, emotional, sensory, and behavioral dimensions that shape how attendees interact with events. It provides insights into understanding what attendees expect and want, how to measure their satisfaction and loyalty, and how to effectively use both qualitative and quantitative methods for gathering data.
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Product Details
- Nov 23, 2024 Pub Date:
- 9798230994930 ISBN-10:
- 9798230994930 ISBN-13:
- English Language
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