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Echoes of Influence: Marketing in the Mirror of Generations
by Pereira, Gilberto J S
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Description
What if marketing was never about products, but about people, shaped by time?Echoes of Influence explores how each generation - from the Silent to the Alpha - transforms marketing, and is transformed by it.
Sharp, insightful and elegantly written, this is not another book of clichés about Gen Z. It's a cultural lens for brands, strategists and anyone who communicates for a living.
Learn how values shift across generations, why Gen X doesn't trust you, what Millennials really want, and why Gen Alpha won't even notice your campaign unless it's embedded in their reality.
This book is essential for marketers, communicators, educators and business leaders who understand that the future of marketing begins with understanding the past - and listening to the present.
Sharp, insightful and elegantly written, this is not another book of clichés about Gen Z. It's a cultural lens for brands, strategists and anyone who communicates for a living.
Learn how values shift across generations, why Gen X doesn't trust you, what Millennials really want, and why Gen Alpha won't even notice your campaign unless it's embedded in their reality.
This book is essential for marketers, communicators, educators and business leaders who understand that the future of marketing begins with understanding the past - and listening to the present.
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Product Details
- Apr 26, 2025 Pub Date:
- 9798280647657 ISBN-10:
- 9798280647657 ISBN-13:
- English Language
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