Emotional Investing: How Feelings Wreck Portfolios

Emotional Investing: How Feelings Wreck Portfolios explores the deeply human side of investing, shining a light on how our own minds are often the biggest obstacles to financial success. Drawing from behavioral finance, psychology, neuroscience, and real-world case studies, the book reveals how emotions like fear, greed, overconfidence, and regret silently sabotage our decisions. It challenges the myth of the rational investor and shows how our evolutionary instincts-once useful for survival-now lead to destructive behaviors in modern financial markets.

The book breaks down the emotional traps investors fall into, including panic selling during downturns, chasing performance due to FOMO, clinging to losing investments because of loss aversion, and overreacting to short-term news cycles. It offers practical strategies to recognize and manage these impulses through mindfulness, behavioral tools, portfolio design, and rule-based decision-making. From building an emotion-resistant portfolio to practicing mindfulness and journaling, readers are equipped with concrete systems to help them act intentionally-even when emotions are running high.

Ultimately, Emotional Investing is a guide to mastering your behavior in a market that constantly challenges it. It emphasizes that long-term success doesn't come from predicting the next hot stock, but from understanding and managing the one thing you can control: yourself. When you build emotional discipline and structure your financial life to support rational thinking, you don't just protect your money-you unlock your full potential as an investor.