Built to Give: The Company Donated to Make Business Better, and the Battle to Protect Its Soul

Built to Give tells the powerful true story of Michael Pirron's mission to redefine business as a force for good. Drawing inspiration from a family legacy rooted in resilience and social justice, Pirron founded Impact Makers-a groundbreaking consulting firm structured as a Benefit Corporation that donates 100% of its profits to charity.

Blending memoir with business narrative, Pirron recounts how his family values led to the creation of a purpose-driven company that proved social enterprises can rival traditional businesses. But success came at a cost. A legal battle erupted at the peak of Impact Makers' growth, threatening its very mission. Pirron chronicles this ideological clash with honesty and resolve, revealing how he fought to preserve the company's soul.

Woven throughout are personal stories of ancestral courage-from surviving Nazi terror and Soviet imprisonment to rebuilding lives in Israel-that shaped Pirron's determination. The book ends with a dystopian novella, Atlas Refused to Shrug-He Stood Firm, a pointed rebuttal to Ayn Rand's Atlas Shrugged, imagining a world rebuilt by social entrepreneurs after a collapse of greed-fueled authoritarianism.

At its heart, Built to Give is a bold vision of how business can align purpose with profit, offering an inspiring blueprint for leaders who believe companies should serve the greater good.